We make creative work
We make creative work
Denim brand American Eagle secured a presence in the NYC Pride parade. But we believed it takes more than T-shirt canons to make the experience accessible. What about the millions of LGBTQ+ teens across America who may well feel excluded from celebrations? #WeAllCan used instore messaging to drive viewers to an interactive live experience, broadcast on Facebook. Over 100k joined in on the day, commenting on the action and guiding our camera crews to grab more of the content getting the love. #WeAllCan feel part of it.