“I want David Lynch on acid at Christmas” was the brief from Sarah Shotton, Agent Provocateur Creative Director. We delivered with a 360 campaign. The highlight being a groundbreaking interactive film for socials.
All shot through the female gaze, it was so enticing, most viewers flicked from Naughty to Nice at least 11 times. Most importantly, it directed shoppers to their preferred lingerie edits. The result? post-Christmas returns were down 18%.
“Bang-a-bang-a-bang. That’s me”