We make creative work
We make creative work
“I want David Lynch on acid at Christmas” was the brief from Sarah Shotton, Agent Provocateur Creative Director. We delivered with an interactive film, where viewers can flick between Naughty or Nice narratives. Shot entirely through the female gaze, we packed it full of dark and joyfully sinister elements – so much so that most viewers watched it twice, flicking from Naughty to Nice at least 11 times. Most importantly, it directed shoppers to their preferred lingerie edits. Following this campaign, post-Christmas returns were down 18%.