We make creative work
We make creative work
Forget fashion week. The best garbs are Fashion Strong… as they help in the fight against Breast Cancer. Since being set up by Ralph Lauren in 1996, Fashion Targets Breast Cancer had lost some of its glamour, cool and desirability. Worse still, sales were dwindling year on year. We gave the brand a refresh, with the Fashion Strong identity. It had to work harmoniously for multiple retailers – such as M&S, Debenhams, TopShop, H&M and ASOS. The result was an on-trend oil-slick metallic reboot. And sales doubled.