Fuel for Optimists

In Eastern Europe the uber-cool coffee-culture is just beginning. Costa want to lead the way, presenting the brand as the choice for those full of optimism (Millennials across the region are frustrated by their elders’ pessimism). This campaign gave a taste of Costa as premium, playful and the go-to for those with a positive state of mind. Shot remotely in Romania, mid-pandemic, robot cameras were used to deliver unbeatable precision in the stop motion - and the project proved that we don’t have to be in the same room to make great work.