A new, more dynamic WPF

Psychodynamic psychotherapy. It’s a lot to get your head around. Literally. WPF, a non-profit therapy service, needed a rebrand to help make their offering more accessible to people outside of middle-aged, middle-class white women.

We arrived at a new, visceral, vibrant look and feel and distilled the overarching benefit into a simple, evocative phrase: Feel Alive.