We make creative work
Respect the lips

Lip Library

Respect the lips

Respect the lips

All lips. All shapes. All skin tones. All respected.

As the creative director entrusted with Rimmel campaigns, I had the honour of making beauty more accessible for all.

While making this work, I set up content creation studios in London and New York. And they all turned a profit within one month. Magic happens when you love the product, the art and the hustle.

The Only 1 Matte Rimmel Lip Library