Ménage a trois

WhatsApp is where private conversations happen. Why not between customers and brands? We used the platform to strike up sassy conversations between Agent Provocateur elves and couples seeking the perfect package to go under the tree. Women were in the driving seat in these chats, ensuring size & fit were as important as playful innuendo.

Menage A Trois chats lasted up to 10 minutes, resulting in hundreds of direct sales (often at over £300 a pop) and a flurry of positive PR.