We make creative work
We make creative work
Two weeks to develop a piece of creative tech to launch live on stage at Cannes? Uh, consider it done. Abi headed a crack squad of WPP specialists from across the globe to conceptualise, design and develop a protype for IKEA which reflected the ingenuity of the brand. The outcome is an AR app which upcycles any cardboard box into a toy, helping unleash kids’ creativity. The project proved beautiful things can be achieved at pace, through collaboration. And the tech didn’t fail on stage… phew.