The best kept secret in tea

Many businesses had to pivot to survive the pandemic. Reginald Ames is one them. This tea importer has 100 years experience of white-labelling tea for high-end restaurants and hotels. With these venues in lockdown, a direct to consumer approach was needed. And fast. Kirk&Ellis developed the new sibling brand Mr. Ames, riffing off the Reginald Ames backstory to develop stand-out branding and assets to be used across platforms – from social to PR to retail. Launched in January 2021 Mr. Ames has exceeded all sales projections.